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ENJOY 30% OFF USE CODE: WELCOME30

CHOICE Confidence ENHANCING THE POWER OF HERBS

ENJOY 30% OFF

*

CODE: WELCOME30

*

ENJOY 30% OFF * CODE: WELCOME30 *

WASH DAY MADE SIMPLE.

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Amla Ayurvedic Shampoo Bar
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Amla Ayurvedic Shampoo Bar
from £7.50
Neem and Hibiscus Shampoo Bar
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Neem and Hibiscus Shampoo Bar
from £7.50
Amla & Fenugreek Deep Conditioner
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Amla & Fenugreek Deep Conditioner
£30.00

HAPPY CUSTOMERS

  • "Since using Choice Confidence, my hair has never felt so healthy or looked this good."

    The products have helped my 3B hair return to its natural texture after being previously relaxed. No need for the big chop as Choice Confidence restored my curls!

    S. Hosseinian

  • I LOVE the Hibiscus and Rose Leave-In Conditioner!

    The leave in conditioner smells amazing and leaves my 4C hair feeling hydrated and soft, I’m in love!

    M. Akanji

  • "All the products leave my hair looking and feeling LUXURIOUS!"

    After suffering from hair loss I never thought my 2C/3A hair would look full and healthy again. But Choice Confidence has helped me regain my thick hair and enhanced my curls leaving my hair healthier than ever!

    J. Pink

  • Would recommend the Amla Wash Day Bundle

    I love the feeling of my hair after finishing my haircare routine. Several friends have commented how soft my 4C hair feels and how nice it smelt. Very easy to use for a man with no experience with haircare.

    Jo Skyers

  • "After only one use of the deep conditioner my hair felt as if it had a salon treatment."

    [My] hair feels so soft and nourished and has maintained moisture days after use, also really pleased to see this company using natural ingredients.

    Umm Aaliyah

  • Love these products!

    I stated natural hair journey in 2021. I tried many products and DIYs. These left my 3C, 4A hair dry, brittle and breaking off. After using Choice Confidence my routine is simple cleanse, condition and style. My hair is soft hydrated and my hair has grown back. My hair is flourishing. Love these products.

    Umm Abdullah

TAKE A LOOK AT OUR INGREDIENTS

ACTIVES

ACTIVES

BUTTERS & OILS

BUTTERS & OILS

HERBS

HERBS

Rebalance, Repair, Restore

Our moisturising deep conditioning mask is packed with Aloe Vera, Hibiscus, Rose and Pseudo Collagen to re-balance, restore and repair your hair leaving it soft, hydrated and manageable. For dry, brittle, dull hair!

Butters and Oils with a purpose.

Whether you’re looking to lock in that moisture or rejuvenate your hair our Butters and Oils are the prefect duo.

A Little About Our Products

Safe Formulas

We make sure our herbs are organic and our ingredients high quality and gentle on the hair.

Highly Effective

Our hair care products are handmade and have been created to impart moisture and hydration and are tested by us to get you noticeable results.

Ethically Sourced

You can sleep easy knowing we only use ethically sourced natural raw materials.

Exclusive: Shop Our NEW Amla and Fenugreek Hair GrowthCollection

Find Your Routine

— Hair care 101

Your one-stop shop for tips, product launches, customer review highlights and more.