SUMMER SALE NOW ON SELECTIVE ITEMS
CHOICE Confidence ENHANCING THE POWER OF HERBS
SUMMER SALE
SUMMER SALE
WHAT’S YOUR HAIR CONCERN?
BEST SELLERS.
Stratum Corneum - Your Scalp's Guardian
Stratum Corneum - Your Scalp's Guardian
Cleanse Without Stripping Try Our Hydrating Shampoo
Balance and Protect Your Scalp Why not try a Hydrosol?
Grow Your Healthiest Hair Yet Check Out Our Simple Scalp Care Routine
Exclusive: Shop Our NEW Amla and Fenugreek Hair GrowthCollection
HAPPY CUSTOMERS
-
![]()
"Since using Choice Confidence, my hair has never felt so healthy or looked this good."
The products have helped my 3B hair return to its natural texture after being previously relaxed. No need for the big chop as Choice Confidence restored my curls!
⭐⭐⭐⭐⭐
S. Hosseinian
-
![]()
I LOVE the Hibiscus and Rose Leave-In Conditioner!
The leave in conditioner smells amazing and leaves my 4C hair feeling hydrated and soft, I’m in love!
⭐⭐⭐⭐⭐
M. Akanji
-
![]()
"All the products leave my hair looking and feeling LUXURIOUS!"
After suffering from hair loss I never thought my 2C/3A hair would look full and healthy again. But Choice Confidence has helped me regain my thick hair and enhanced my curls leaving my hair healthier than ever!
⭐⭐⭐⭐⭐
J. Pink
-
![]()
Would recommend the Amla Wash Day Bundle
I love the feeling of my hair after finishing my haircare routine. Several friends have commented how soft my 4C hair feels and how nice it smelt. Very easy to use for a man with no experience with haircare. It’s a ⭐⭐⭐⭐⭐
Jo Skyers
-
![]()
"After only one use of the deep conditioner my hair felt as if it had a salon treatment."
[My] hair feels so soft and nourished and has maintained moisture days after use, also really pleased to see this company using natural ingredients. I would recommend this product.
⭐⭐⭐⭐
Umm Aaliyah
-
![]()
Love these products!
I stated natural hair journey in 2021. I tried many products and DIYs. These left my 3C, 4A hair dry, brittle and breaking off. After using Choice Confidence my routine is simple cleanse, condition and style. My hair is soft hydrated and my hair has grown back. My hair is flourishing. Love these products. Excellent products.
⭐⭐⭐⭐⭐
Umm Abdullah
-
![]()
An amazing Spray
I purchase the Amla Hydrating Spray from their pop up in Westfields, White City. I found the spray to be amazing. It has reduce my hair breakage. Thank you so much!
⭐⭐⭐⭐⭐
Sue Bay
TAKE A LOOK AT OUR INGREDIENTS
ACTIVES
ACTIVES
BUTTERS & OILS
BUTTERS & OILS
HERBS
HERBS
Boost Your Hair Growth!
With our Amla Hydrating Leave-in Conditioner Spray.
Hydrate, Moisturise, Detangle
This creamy, lightweight spray hydrates, moisturises and gives your hair protection from free radicals and UV rays. It provides softness, shine and strength to your hair without weighing it down. Making your hair easier to style and manage. The perfect lightweight conditioner to protect your hair in the heat of Summer!
A Little About Our Products
Safe Formulas
We make sure our herbs are organic and our ingredients high quality and gentle on the hair. All of our products are CPSR certified, cosmetic graded.
Highly Effective
Our hair care products are handmade and have been created to impart moisture and hydration and are tested by us to get you noticeable results.
Ethically Sourced
You can sleep easy knowing we only use ethically sourced natural raw materials.
Find Your Routine
— Hair care 101
Your one-stop shop for tips, product launches, customer review highlights and more.