Your CHOICE:Confidence
0% Fillers 100% Bio Active Ingredients Using Ayurvedic Principles To Restore The Biological Integrity Of Your Hair’s Natural Structure
Check Out the Results of Using Our Products For A Full Wash Day!
Want the Same Results? Browse our Selection to Find the Best Fit for Your Hair!
Bank Holiday Sale Now On!
20% OFF All Products!
Bank Holiday Sale Now On! 20% OFF All Products!
Featured Products
Growth, Moisture, Density
This bar is not only eco-friendly with minimum waste, but will rehydrate your strands , cleansing without stripping your hair of it’s natural oils. Formulated with nourishing oils such as Extra Virgin Olive Oil and Avocado Oil. Alongside cleansing Ayurvedic Herbs such as Aritha, Shikakai with Bhringraj, Brahmi and Amla to strengthen strands and hair follicles to aid in hair growth.
⚪ 100% Natural, Handmade Cold Pressed Soap
⚪ 100% Organic Ayurvedic Herbs
⚪ Stimulates Hair Growth and Reduces Hair Fall
⚪ 1 bar = 15 - 30 washes
🔆 Weight = 100g
🔅 Weight small bar = 50g
Growth, Strength, Density
Rejuvenate and restore your hair with our strength and repair mask. Fortified with three different types of protein to repair, restore and strengthen your hair. Pseudo Collagen: adds shine and body, Silk Amino Acid: binds keratin, treats damage and adds a protective layer, Phyto-keratin: treats colour, chemically processed, and permed hair to improve flexibility and make hair less prone to breakage.
⚪ Strengthen, Replenish and Repair
⚪ Moringa Extract to boost hair growth
⚪ Stop Breakage
⚪ Eliminate Hair Fall
🔅Weight = 250g
This our Hibiscus and Rose collection travel size bundle is the prefect a compliment on your trips. Carefully formulated for dry dehydrated, brittle, dull hair, with the prefect balance of protein and moisture to Rebalance, Repair and Restore to help you maintain a healthy hair. Having a clean scalp, unblock pores and moisturise hair is the key to hair growth and length retention.
⚪ Organic Ayurvedic Herbs
⚪ Moisture/Hydration
⚪ Aid in Hair Growth
⚪ Aid in Dandruff, Itchy and Dry Scalp
⚪ Cleanse/Not Stripping
⚪ Moisture/Protein Balance
Lightweight, Scalp Relief, Strengthen
This oil is formulated to relieve a dry itchy scalp and to smooth and repair dry/split ends. It contains antimicrobial, antibacterial and anti-inflammatory properties to soothe your scalp. Alongside Argan oil to soften, hydrate and smooth the hair and ends with Blackseed oil to promote hair growth and reduce hair loss.
⚪ Strengthen hair follicles from within
⚪ Smooth hair and split ends
⚪ Reduce hair fall
⚪ Soothe an itchy scalp
⚪ Increase Hair Growth
🔅 Weight = 50ml
Does your hair need a reset? Stop settling for basic. Our Amla Collection Gift Set combines 15+ botanical power houses including Nettle & Horsetail for length support, Broccoli Seed Oil for a Natural Silicone-Free glow, and Phyto Keratin to repair every strand.
Our signature blend of herbs proves this isn’t just haircare; it’s ultimate hair rejuvenation. Combining the strengthening secrets of Amla and Fenugreek with the soothing touch of Aloe Vera and Orange Blossom Water, your hair will be showered in nutrients that actually work.
The results:
Stronger Roots
Mirror-like Shine
Scalp to Tip Hydration
Choose the Amla Collection if you want to focus on long term growth and a healthy scalp development.
Rebalance, Repair, Restore
Our Hibiscus & Rose moisturising deep conditioner is made with Rose Water and Hibiscus Extract. This conditioner is formulated to restore moisture to dehydrated hair. Infused with 12 different herbal extracts including Marshmallow Root and Slippery Elm to give slip to aid in detangling. Alongside Broccoli Seed Oil to lock in moisture. Give your hair the experience of luxury and nourishment This conditioner will moisturise, soften and leave your hair feeling luxurious.
⚪ 12 Organic Herbs including Ayurvedic Herbs
⚪ Provides Moisture and Hydration
⚪Softens and Conditions Hair
⚪ Slip for easy Detangling
🔆 Small size = 150g
🔆 Large size = 250g
Rebalance, Repair, Restore
Made with Burdock Root and Calendula herbs known for their soothing abilities. Carefully formulated with Neem and Hibiscus extract to gently exfoliate and restore the vitality of your scalp. Designed to relieve an itchy, flaky dry scalp. Neem helps clear dandruff and keep it under control. Hibiscus will condition and strengthen the hair follicle.
⚪ 100% Natural, Handmade Cold-Pressed soap
⚪ 100% Organic Ayurvedic Herbs
⚪ Eliminate Dandruff, Stimulate Hair Growth
⚪ 1 bar = 15- 30 washes
🔆 Weight = 100g
🔅 Weight = 50g
Hydrate, Moisturise, Detangle
This creamy, lightweight spray hydrates, moisturises and gives your hair protection from free radicals and UV rays. It provides softness, shine and strength to your hair without weighing it down. Making your hair easier to style and manage.
⚪ Offers UV Protection
⚪ Moisturise/Soften
⚪ Strengthen
🔆Weight = 200ml
Rebalance, Moisture, Restore
Made with a balanced herbal infusion of 11 different herbs, offering moisture, hydration and strength. Carefully formulated to restore moisture and hydration to your strands. With penetrating oils, whichlow porosity hair loves, Baobab, Jojoba, PumpkinSeed Oil and Mango Butter to soften the hair.
⚪ 11 Organic Herbs including Ayurvedic Herbs
⚪ Moisture and Hydration
⚪ Helps to Detangle Hair
⚪ Contains Light Oils
⚪ Assists in Curl Definition
🔆 Small size = 100g
🔆 Large size = 200g
Slip, Moisture, Shine
Perfect for Braid Out, Twist Out and Wash & Go Styles
Our Aloe and Orange Blossom Gel Cream accentuates your curls giving you long lasting definition effortlessly. It provides moisture to your strands, slip for easy detangling and shine to give your hair a flawless healthy glow.
⚪ Moisture
⚪ Definition
⚪ Hold
⚪ Shine/Softness
🔅 Weight = 200g
Ayurvedic Oil for thickness and density powered by Bhringraj and Pumpkin Seed Oil, Natural DHT Blockers, to reduce thinning and hair fall. Wake up those dormant follicles with the King of Herbs.
Our Rosemary Oil is specifically designed to balance the scalps’ microbiome, eliminate itchiness and flakes, and provide a cooling reset for your hair follicles. This lightweight oil combines the antimicrobial power of Tea Tree, Eucalyptus, and Lemongrass with the soothing touch of Calendula and Borage Seed Oil.
Maximise your results and savings with our Ultimate Scalp Harmony Set.
Why choose between growth and balance when your hair deserves both.
The Routine:
Use the Rosemary Oil as a pre-wash treatment once a week to detox and clarify, to remove flakes and build up.
Use the Ayurvedic Oil 2 - 3 times a week overnight to stimulate your follicles with this nutrient dense oil.
Formulated to add moisture to your strands without leaving them greasy, intense hydration from Kokum Butter, to soften and control frizz, helps to enhance the elasticity of the hair. Extra Virgin Olive Oil infused with 5 strengthening and conditioning Ayurvedic Herbs. This Butter easily absorbs into your hair strands to lock in moisture.
⚪ Organic Ayurvedic Herbs
⚪ Lock in Moisture
⚪ Aids in Reducing Breakage
⚪ Aids in Controlling Frizz
🔆 Weight = 50g
HAPPY CUSTOMERS
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"Since using Choice Confidence, my hair has never felt so healthy or looked this good."
The products have helped my 3B hair return to its natural texture after being previously relaxed. No need for the big chop as Choice Confidence restored my curls!
⭐⭐⭐⭐⭐
S. Hosseinian
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I LOVE the Hibiscus and Rose Leave-In Conditioner!
The leave in conditioner smells amazing and leaves my 4C hair feeling hydrated and soft, I’m in love!
⭐⭐⭐⭐⭐
M. Akanji
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"All the products leave my hair looking and feeling LUXURIOUS!"
After suffering from hair loss I never thought my 2C/3A hair would look full and healthy again. But Choice Confidence has helped me regain my thick hair and enhanced my curls leaving my hair healthier than ever!
⭐⭐⭐⭐⭐
J. Pink
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Would recommend the Amla Wash Day Bundle
I love the feeling of my hair after finishing my haircare routine. Several friends have commented how soft my 4C hair feels and how nice it smelt. Very easy to use for a man with no experience with haircare. It’s a ⭐⭐⭐⭐⭐
Jo Skyers
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"After only one use of the deep conditioner my hair felt as if it had a salon treatment."
[My] hair feels so soft and nourished and has maintained moisture days after use, also really pleased to see this company using natural ingredients. I would recommend this product.
⭐⭐⭐⭐
Umm Aaliyah
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Love these products!
I stated natural hair journey in 2021. I tried many products and DIYs. These left my 3C, 4A hair dry, brittle and breaking off. After using Choice Confidence my routine is simple cleanse, condition and style. My hair is soft hydrated and my hair has grown back. My hair is flourishing. Love these products. Excellent products.
⭐⭐⭐⭐⭐
Umm Abdullah
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An amazing Spray
I purchase the Amla Hydrating Spray from their pop up in Westfields, White City. I found the spray to be amazing. It has reduce my hair breakage. Thank you so much!
⭐⭐⭐⭐⭐
Sue Bay
Jump into Spring & Restore Your Hair!
With our Marshmallow and Slippery Elm deep conditioner. This conditioner provides deep moisture and hydration to dry hair. Formulated with Vitamins A, B12-complex, C, E, B6, silica, selenium and iron. Revive your hair with this super nutrient and mineral rich deep condition to give your hair shine, bounce and softness.
WHAT’S YOUR HAIR CONCERN?
Ayurvedic Botanicals: Myth vs Fact
Ayurvedic Botanicals: Myth vs Fact
We Debunk Common Myths about Ayurvedic Herbs and Set the Record Straight in our NEW Blog Post!
For More In Depth Information About These Ingredients and Why We Use Them Check Out our Ingredients Insight Page!
A Little About Our Products
100% Active
Herb-infused bases and floral hydrosols make sure every drop is a concentrated dose of Ayurvedic Nutrition to the scalp.
Molecular Precision
We use low molecular weight actives designed to bypass the cuticle and deliver nutrients directly into the hair cortex for deep structural repair.
Biological Integrity
Through a blend of exotic butters and oils, we mimic the scalp’s natural lipids. This feeds your hair the essential fats and proteins needed to restore its natural strength and shine.