Best Sellers

A Little About Our Products

Safe Formulas

We make sure our herbs are organic and our ingredients high quality and gentle on the hair. All of our products are CPSR certified, cosmetic graded.

Highly Effective

Our hair care products are handmade and have been created to impart moisture and hydration and are tested by us to get you noticeable results.

Ethically Sourced

You can sleep easy knowing we only use ethically sourced natural raw materials.

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MARSHMALLOW AND SLIPPERY ELM DEEP CONDITIONER

"After only one use of the deep conditioner my hair felt as if it had a salon treatment."

[My] hair feels so soft and nourished and has maintained moisture days after use, also really pleased to see this company using natural ingredients. I would recommend this product.

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Umm Aaliyah

NEEM & HIBISCUS BUNDLE

"Since using Choice Confidence, my hair has never felt so healthy or looked this good."

The products have helped my 3B hair return to its natural texture after being previously relaxed. No need for the big chop as Choice Confidence restored my curls!

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S. Hosseinian

HISBICUS & ROSE LEAVE IN CONDITIONER

I LOVE the Hibiscus and Rose Leave-In Conditioner!

The leave in conditioner smells amazing and leaves my 4C hair feeling hydrated and soft, I’m in love!

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M. Akanji

Amla & Fenugreek wash day bundle

Would recommend the Amla Wash Day Bundle

I love the feeling of my hair after finishing my haircare routine. Several friends have commented how soft my 4C hair feels and how nice it smelt. Very easy to use for a man with no experience with haircare. It’s a ⭐⭐⭐⭐⭐

Jo Skyers

Ultimate Amla Wash Day Bundle

I love these Products!

I stated natural hair journey in 2021. I tried many products and DIYs. These left my 3C, 4A hair dry, brittle and breaking off. After using Choice Confidence my routine is simple cleanse, condition and style. My hair is soft hydrated and my hair has grown back. My hair is flourishing. Love these products.

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Umm Abdullah

AMLA HYDRATING LEAVE IN CONDITIONER

An Amazing Spray!

I purchase the Amla Hydrating Spray from their pop up in Westfields, White City. I found the spray to be amazing. It has reduce my hair breakage. Thank you so much!

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Sue. B