ACTIVES
ACTIVES
Why we select it
It’s vegetable base emollient, which is a 100% biodegradable made from sugar beets and coconut. A natural renewable source. This replaces synthetic silicones.
EcoSilk Isoamyl Laurate
Origin
Natural Naturally Derived Synthetic
It’s Function
It leaves the hair silky soft and smooth. Great conditioning effect.
Why we select it
It’s naturally source form honey. Twice as effective as glycerin in hydrating the hair. It gives good, wet tangle free coming and prevents dry and curly hair from frizzing up.
Honey Moisturiser
Origin
Natural Naturally Derived Synthetic
It’s Function
It moisturisers and penetrates the hair shaft keeping it hydrated. It improves hair thickness.
Why we select it
Our hyaluronic acid is vegan. It’s an excellent humectant. It helps the hair follicles lock in moisture and help moisturise a dry itchy scalp.
Hyaluronic Acid
Origin
Natural Naturally Derived Synthetic
It’s Function
It leaves the hair shaft softer, thickens and more voluminous. Lock in moisture and banish frizz.
Why we select it
It derives from plant, also known as Vitamin B5. It’s an excellent moisturiser, nourishing for damage brittle hair. Excellent for sensitive scalp.
Panthenol
Origin
Natural Naturally Derived Synthetic
It’s Function
Makes the hair stronger and improves the appearance of damage and brittle hair.
Why we select it
It’s an excellent plant base alternative to animal keratin. A plant base amino acid derived from wheat, corn and soy. It’s excellent at improving the flexibility of chemically processed, premed and coloured treated hair.
Phyto keratin
Origin
Natural Naturally Derived Synthetic
It’s Function
Helps to maintain a healthy hair shaft less prone to breakage. The hair will feel softer easier to handle style and comb.
Why we select it
It’s extracted from the intra cellular matrix of yeast cells, a very effective collagen replacement. A non animal alternative source of collagen.
Pseudo Collagen
Origin
Natural Naturally Derived Synthetic
It’s Function
Adds extra body nourishment and shine to the hair.
Why we select it
It’s a natural deeply intense moisturiser that has an instant effect. The carbohydrate complex that makes it up binds to the keratin of the hair and transfer the water layer to the keratin, so it can no longer be rinsed out.
Saccharide Isomerate Plus
Origin
Natural Naturally Derived Synthetic
It’s Function
Helps to combat environmental activities which leads to dehydration It pulls moisture from the atmosphere and the product, to ensure deeper hydration.
Why we select it
It’s a natural glycoprotein extracted from raw silk. The silk is collected from the leftover cocoons. The caterpillars are not harmed in anyway, they turn into moths and flyway.
Silk Amino Acid
Origin
Natural Naturally Derived Synthetic
It’s Function
It binds to the keratin in the hair to treat damage and adds a protective layer which seals in moisture. It aids the elasticity of the hair.
Why we select it
It’s produce from coconut and palm oil. Known for giving products extract moisture and softness.
Vegetable Glycerin
It’s Function
It’s a humectant that helps to retain moisture and softness to the hair shaft.
Origin
Natural Naturally Derived Synthetic
Disclaimer
The information provided is for educational purposes only. For you the consumer to be more informed about the ingredients used and their functions. They may or may not impart these actions on your hair. Choice Cosmetics can not be held responsible if it does not perform as stated. Please check ingredients list before purchasing to ensure you are happy about how we source our ingredients. We are cruelty free and none of our products are tested on animals. We are a Halaal/Vegan friendly and an environmental conscious brand.